What Retailers Can Do in a Down Economy

What Retailers Can Do In a Down Economy
By Scott KreisbergCEO, One Step Retail Solutions
As most of you probably know, there is much talk on TV and in the papers today predicting that the US economy is heading for a slow down. I started my company over 25 years ago and have been through a number [...]

Creating Web Copy That Increases Your Sales

The Internet is a virtual goldmine – call it a virtual El Dorado, if you will. And, there’s a gold rush out there. Just about every small business owner is doing his best at selling his product, waiting to get that big break – something that will bring home the bacon, the ham and the [...]

Sales Management Positions for UK Graduates

Graduates from universities in the United Kingdom and Europe who are interested in sales careers invariably think about ascending to management positions. Sales managers operate as the middle level between sales staff and sales executives, providing motivation to salespeople while ensuring the daily, monthly, and quarterly bottom line. The average day for a sales manager [...]

Authenticity — a Fast Way to Connect

“I heard you did a great job connecting with the audience and got all choked up with your acceptance speech for the Canadian Speaking Hall of Fame,” said my friend Victoria.
“Yep, when I DO authentic, it works every time,” I said with a chuckle.
I was kidding about ‘doing’ authentic, of course. What immediately [...]

Why Google and Yahoo Foot Prints are Eliminating Everything but Your Business Card

In the old days I used to carry a laptop with an overhead digital projector. And sometimes a portable printer. I looked like a mercenary walking in. I still on occasion use the projector. But not much…same goes for my sales collateral, presentation, brochure, letterhead, portfolio and media packet. [...]

Sales Manager Training Course: Boost Confidence, Sales, and Company

Ask any child today what he wants to be one day, and he/she would gladly utter, “Manager.” After all, they’re normally seen just sitting at their desk and delegating tasks to people. This kind of image isn’t completely true, though. The role of a manager—or a sales manager, in particular—is very exhausting, daunting, and huge. [...]

The Worlds Most Expensive Art

Do you ever consider how much that piece of art on your wall may be worth? Do you have an original piece of art by a unknown artist or are you lucky enough to have an original piece of art by a popular artist? The art world is often in uproar when a rare piece [...]

Sales Tips for Sales Managers: Hiring Sales Representatives in a Down Economy

As the economy trends downward we are seeing multiple companies shrink their sales force and cut the fat in order to save costs. Most companies right now are looking to eliminate their lowest performing sales representatives and even their sales managers to ensure a higher return on investment on their sales team.  This scenario leads [...]

Some Tips To Make Your Sales Letter Efficient

People have been writing letters since time immemorial. Originally, letters where meant for exchanging personal notes to and from people of various distance. As time evolved, the letter has accumulated different interesting functions, and perhaps the most interesting function of all is its value in business.
The prime example of letters used in business is the [...]

Point of Sale Display

Point of sale services mean advertisement services that an agency offers at various points of sale like: shops, retail stores, restaurants, hotels, motels, inns and casinos. This may refer to any kind of an establishment that deals in retailing or even wholesaling. It may also be a counter of a shopping outlet or other areas [...]