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Lessons from the carpet soukes of Morocco
There’s no really new sales technique. That was the lesson I learnt when I explored the carpet soukes of Morocco. The AIDA sales sequence, closing techniques, spotting the buying signals.. they have all been in place for hundreds of years!
It was our first visit to Taroudante, in Morocco, and [...]

Sales training is a great way of improving the techniques that your sales staff use to seal a deal. Salesmen tend to perpetuate the myth that training cannot be taught. They treat sales like a dark art that can only be conquered by an elite few. Although it is definitely the case that sales can [...]