Sales training is a great way of improving the techniques that your sales staff use to seal a deal. Salesmen tend to perpetuate the myth that training cannot be taught. They treat sales like a dark art that can only be conquered by an elite few. Although it is definitely the case that sales can [...]
Many areas of selling that I’ve studied and taught to others are rarely, if ever, known and used in the world of professional selling. One of those is the science of social dynamics – before I ever began learning it myself and including it in my training, I’d never before seen it used in sales.
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Well, we’ve all done it – went to the pet store, the parking lot, or the garage sale down the street. We see a beautiful ball of fur that looks up at us with those soft and doleful eyes, licks our hands, mouth, and nose with a tongue that comes out of a mouth that [...]