Online shoppers will spend over £19.4bn this year alone according to a report by Verdict Consulting published in 2008. When we consider that in 2003 this figure was just under £5bn, we can see just how important online retail has become and the potential rewards this offers for retailers.

Many traditional retailers view the internet as a threat: with rivals poaching shoppers from the high street with online discounts and rewards. However, any retailer with the right shopper discounts strategy can get access to this rapid growth market and reap the rewards.

Based on the current growth, Verdict forecast that by 2012 the average shopper will be looking for discounts and rewards offered online in increasing numbers and spending 13.6% of their shopping budget in the online channel, which equates to around £44bn of sales.

Looking at this information another way, we can see that offline retail growth 2008-2012 is forecast at 4.7%, compared to 128.9% for online growth according to Verdict. Even accounting for the fact that the online market is in an embryonic stage and has much more room to grow, there is a clear trend that shoppers are becoming more attracted to the discounts and rewards available online.

Despite this encouraging information, it is wrong to say that the online marketplace is an easy place to do business. There is tough competition to secure the rewards from online shoppers. First of all, the rapid growth in this channel has attracted the main high street players, such as John Lewis and Tesco, into the online channel. Major high street names give comfort to shoppers who are reassured by an associated bricks and mortar presence. These retailers also bring a vast wealth of retail experience and can offer substantial discounts and rewards through their economies of scale.

In addition to the big names we also see popular niche players like Boden and the White Company offering discounts and rewards for customers who choose to shop online. If we look back to 2000, there were very few established players operating online. Over the next five years the market share of these big players became fragmented as many niche players realised the rewards of online sales through products offered at a discount compared to high street prices. Now as we head towards the end of the decade, the market begins to consolidate again into the hands of a few major players.

In essence this means that it is becoming more and more difficult to carve out a significant market share online. The most successful online retailers are doing so through garnering customer loyalty by using discount and reward techniques, which encourages shoppers to make repeat purchases.

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techniques, such as the robot and the moonwalk. His distinctive musical sound and vocal style influenced many hip hop, pop and contemporary R&B artists. One of the few artists to have been inducted into the Rock and Roll Hall of Fame twice, his other achievements include multiple Guinness World Records—including one for “Most Successful Entertainer of All Time”—13 Grammy Awards, 13 number one singles in his solo career—more than any other male artist in the Hot 100 era—and the sales of over …

Help answer the question about retail sales techniques

question on the role of advertisement in retail industry?
hi friends… here i need ur help…
i have to prepare a questionnaire on this project
terms and conditions are as follows…!!!!!!!!!!!!!!
Questionnaire should be based on both franchisee and customers point of view…
i have made 6 points on which i can made questions..
those points are
1. information regarding schemes
2. product quality
3. response of customer towords ad
4. steps taken by competitors while seen ad
5. which sale promotion technique attract customers.
6. most preferred media for ad.

now i need more of points to find out franchisee and customer view regarding dis…..so please help me out i need ur points so that i can complete my project…. if u have question on this please give me..ur any point can help me…. i have to submit in 2 days and please donot repeat the point ….
thanks
thanks…

About Author

Olivia Miller – Online Business Strategies

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Sales training is a great way of improving the techniques that your sales staff use to seal a deal. Salesmen tend to perpetuate the myth that training cannot be taught. They treat sales like a dark art that can only be conquered by an elite few. Although it is definitely the case that sales can suit some people more than others it is also the case that techniques can be taught to increase the proficiency of all your sales staff.

Sales training can have a great impact on your business. It will help your sales team improve their planning and organisation, improve their understanding of customer Psychology, improve the communication with customers, manage the sales process and improve their written communication. These changes will result in a fantastic improvement to the amount of sales your team achieve and will more than pay for the cost of the training.

The planning and organisation of your sales team can be improved by teaching your team to manage their time productively. Techniques can be taught that can easily be followed and result in a better focus of your sales team’s time. A course will also cover territory management. One of the most effective ways of improving sales is to improve planning and be prepared. Setting short, medium and long-term objectives will also help your team stay motivated and achieve better sales figures. A course will help sales staff to evaluate their personal image and the impact they have of prospective clients. Theories of planning and organisation can provide a great foundation on which sales staff can build success.

Knowing a little about customer psychology can go a long way to improving the quantity and quality of client acquisitions or sales. Understanding the needs, wants and desires of the customer will dramatically improve your company’s abilities to meet them and as a result you will make more sales. A sales training course can also improve the sale team’s ability to use and analyse market information and recognise customer behaviour. Once the sales people have become familiar with the behaviour of their customers they can be taught to respond appropriately to win over the customers.

Communicating effectively with customers is the most crucial aspect of making a sale. The first step to communicating with customers is to work within a structured process. Once this has been achieved techniques can be taught that develop the sales person’s ability to deliver effective questioning to identify customer needs and concerns. A course will also teach you to listen actively and effectively. This will provide you with the necessary information to influence the customer and achieve a sale. It is possible to learn how to recognise non-verbal signals from a prospective client as well as know how to behave in a way that has positive impact on the potential client. This includes the way in which to close a deal or negotiations appropriately.

Understanding the sales process at a theoretical level can benefit sales people in practice. Understanding the sales cycle, clarifying the customers’ needs and summarising special concerns will help the sales staff know how to handle customers. It is also vitally important that your sales staff know how to present the products and services effectively. They must utilise the products features and benefits as well as communicating appropriate added value. They must also be prepared to deal with objections without sounding resistant. As well as teaching all of these techniques a course can help the salesperson improve their closing technique.

Another vital aspect of the sales process that training can improve is the level of written communication that your staff produce. A course can help them produce clear, concise, customer-focused written communication. It will help them to structure proposals and quotes as well as helping them present proposals and quotes. A course will also encourage your staff to be aware of the legal implication of their written communication.

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Do I need to start looking for a new job?
We have a lot of signs that we may be closing but no official word yet. Here are some of the signs:
The people who have quit have not been replaced.
Conference calls with our area managers about our low sales at least once a week, when last year we only heard from them once a month.
High shrinkage results at our physical inventory that took place in August/07.
Sales are lower than last year's sales but not by a whole lot.

At our conference calls, our area managers always say positive things and makes it sound like we're not closing. Is this just a technique they're using to make us stay and not start looking for new jobs??? I'm very concerned and want to know from a legal standpoint, how many days or months in advance must they inform us of a store closing. Our office only has 5 people working here. Any ideas?

About Author

Shaun Parker is an expert on sales training and customer service training. He shares his experience to help you.

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The news media would have you believe the current economic downturn or recession is the end of the world as we know it. Parallels are already being drawn to the Great Depression, while some would argue that the economic woes of the 70s and 80s would be a closer analogy. For those involved in business, marketing, and sales, especially online, it is important you play down or ignore the politics of the recession and focus on the facts. The truth is many people see opportunity where others see only crisis.

In 2007, the size of the United States economy as measured in terms of the Gross Domestic Product or GDP was in excess of $13.8 trillion. Even if the size of the economy declines by two percent (which was the average total contraction during the ten downturns since the end of the second World War we are still talking about an economy in excess of $13.5 trillion. People are still buying goods and services. Just because times have gotten harder does not mean people have stopped living altogether.

People are simply looking for ways to save money or improve their lives while other parts of their life become harder to deal with. Food prices, interest rates, and manufactured goods have all seen sharp price increases since the beginning of the downturn. This provides you with opportunities which may not have previously been there, as consumers seek out more affordable alternatives to products or services they took for granted in good times.

Online business in particular may see an increase in traffic if they effectively manage their strategies during the downturn. People are traveling less, seeking to save money on gas. They also are looking to save money on sales tax and to comparison shop for the best deal. All these things add up to give online businesses a tremendous opportunity to increase sales.

Attracting First-Time Customers with Loss Leaders

Since people are looking for bargains in a bad economy, a loss leader can be a classic but effective method. A loss leader is simply selling a good or service for little to no profit in order to attract customers in the hopes they will purchase your other, more profitable products along with your loss leader. This strategy has been employed for years by retailers as a means to get people in the store by adverting their weekly specials (or loss leaders) in the weekend newspapers. If you are an online business, you can employ this strategy in your advertising and marketing. Target your loss leader for keywords that relate to it and while your customers are purchasing it offer them the other products and services you have available.

Price Testing

Price testing, as its name would suggest, is the experimentation with different prices to determine at what price point your product is most profitable. An economic downturn is a good time to test this as many businesses will slash prices to the bare minimum and profitability to near zero. Others will raise prices as they become desperate try to increase revenue and price themselves out of business.

Drawing a balance between these two extremes is the key to success. By maximizing your sales and profitability in a bad economy, you will be able to grow your business when your competitor’s are shrinking theirs. This will position your business for rapid growth once the downturn ends. It is important to remember that all economic downturns eventually end. While we may not know when, we do know unquestionably that it WILL.

Better Targeting Your Customer Base

You focus on developing better targeting techniques in your marketing, but it is even more critical in a bad economy. Most businesses will have to cut costs somewhere, but ideally it should be done by trimming the fat of your operation, not by reducing sales and marketing. One way to “trim the fat” is to improve and streamline your marketing. Focus on keywords and marketing techniques which bring you the most success. Now is also a good time to experiment with low-cost marketing techniques such as creative offers, viral marketing, or competing in niches with less competition.

Do Not Fear the Worst

To say that future is uncertain may be the worst cliché ever written. However, there is no guarantee that this recession will not be the worst in a generation. While few people wish to say the dreaded “d” word, a depression could very well be on the horizon though for now it still seems unlikely. But the economy does not end even in a depression or bad recession.

As stated above, people will still continue to live. They will still need things. A transition to a barter economy is not in the future anytime soon. So be cautious and avoid big gambles that could fall flat if the economy continues to worsen, but do not let worry consume you.

For instance, the worst case scenario for Internet marketers would be the total collapse of Google AdWords and online advertising as a whole. But even in this bleak scenario there is potential. Such an event would essentially “correct” Google. We would return to a time when web pages were ranked by legitimate popularity and not by optimization.

Where does that leave online marketers? With a prime opportunity if they tough it out and don’t hang their career up. With so much competition departed, scoring a high search listing would become easier and cheaper than it has been in years. And people will continue to search the web, this is not going to change so long as the web as we know it exists, people will use search engines to make sense of it.

The above was only one example of how simply outlasting your competition can reap big rewards. If you make any changes to your business or sales strategy, make it simply a goal of survival. However, avoid the hunkering down, massive cost-cutting survival mode that many businesses are entering. This will only leave you in a weakened position when things begin to turn around. Instead, cut costs where you are able, but continue to lay the groundwork for growth when things do begin to improve.

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About Author

Jeremy Gislason is a leading expert on membership sites, marketing and online business. Check out the world’s leading client and content management system to skyrocket your sales at http://www.memberspeed.com

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Sales promotion is one of the most measurable and directly effective marketing techniques. Sales promotion offers tangible rewards or the opportunity to receive tangible rewards in return for a given action or a change in purchasing behavior. It is a marketing technique that encompasses a wide range of tactics including loyalty promotions, trade incentive schemes, consumer incentive schemes, games, competitions, premium promotions – normally free gift with purchase, and special offers for example, buy two get one free.

Sales promotion can certainly be one of the most effective marketing techniques and can be used to achieve a number of objectives. Probably the most common objective of a sales promotion campaign is to encourage loyalty, this is most frequently seen in the forecourt promotions run by the petrol station chains or in the loyalty card schemes operated by the major retail chains.

Competitions and games can be used to encourage trial purchase or sometimes simply trial, as often seen for example in their usage by car retailers when offering the opportunity to win for example a holiday in return for taking a test drive. Premium promotions are also frequently used to encourage trial purchase, a premium promotion would typically entail giving a free gift with purchase. One of the advantages of this type of premium promotion is that the gift itself can be branded so as to keep the brand logo and slogan of the supplier in the purchaser’s mind.

Trade incentive and customer incentive schemes offer rewards to clients and customers in return for making a given level of spend during a set time period of time. Rewards vary in nature but in a business to business environment may be business related items such as equipment or free extra products, etc. In consumer markets the rewards are more likely to be consumer goods or holidays, glassware, dinnerware, household goods and garden tools have commonly been used.

Whilst sales promotion can be very effective and is also a relatively inexpensive form of marketing, it is also a minefield. Many laws control sales promotion, for example, it is illegal to require a consumer or business to spend in order to take part in a competition unless skill is the only factor which will determine who will win. Hence the frequent use of tie breaks in competitions. For this reason when developing a sales promotion it is always a good idea to enlist professional advice or at the very least to consult a specialist law book such as Sales Promotion Law by Circus & Painter.

To achieve the required objectives it is important that a sales promotion is well thought through and professionally presented and promoted. For instance, if you are offering a reward such a holiday in return for a given level of spend over a set period of time, think about how much you can reasonably ask customers to spend in that period in order to act as an incentive for them. Also think about whether the additional revenues from sales will cover the costs of the promotion. When developing a competition think about what type of prize will entice your target market to want to enter. If you get everything right, the rewards can be big!

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Help answer the question about retail sales techniques

Updated resume…does it need work?
does this need more work before i turn over to my employer (UPS) for promotion?

Jason x xxxx
xxxx Barker Rd
Sharon Hill, PA 19079
(xxx) xxx-xxxx
JWolf0825@yahoo.com

Three years customer service in a fast-paced consumer environment has improved my ability to understand and satisfy the customers' needs. I am seeking a challenging position with a well known hotel/casino as I believe my skills, knowledge, and experience have prepared me for this industry. I'm dependable, hard working, and think quickly on my feet. I have effective interpersonal communication skills, written and oral. I am flexible to being a leader or a team player and I’m looking for to grow within your company.
Summary Of Qualifications
• Microsoft Word, Excel, PowerPoint, and Outlook • Computer, fax, copiers, and printers
• Sales, marketing, and retail
• Warehouse, shipping, and distribution • Customer Service and supplier relationships • Problem solving, decision making, and researching
• Multi-tasking, organizing, time management
Professional Experience
Package Handler
United Parcel Service
Philadelphia, PA
March 2006 – July 2007 & Oct 2007 – Present
•Deliver speed of service by meeting daily load and unload goals of trailers and air containers
•Trained to handle hazardous packages

Membership Sales Associate
Philadelphia Zoo
Philadelphia, PA
Mar 2007 – Aug 2007
•Customer service skills utilized to assist guests with sales, questions and concerns to increase attendance
•Conducted marketing presentations to attract new members and increase memberships
•Used sales techniques to offer the best memberships to guests
•Introduced and handled sales promotions for arriving guests

Cashier and Sales
BJ's Wholesale Club
Springfield, PA
May 2005 – Mar 2006
•Customer service skills used to answer all incoming questions and concerns to increase sales
•Managed cashiering activities in areas of purchasing, returns, and exchanges, and enforced store policies
•Assisted in training new store employees

•Interacted with vendors concerning pricing, availability, damaged product, buy-backs, and special orders.

PROFESSIONAL TRAINING AND EDUCATION

• High School Diploma
Apr 2009 – May 2009
Regionally Accredited
Continental Academy
Miramar, FL 33025

Upper Darby High School
September 1999 – June 2003
Drexel Hill, PA 19026

Accomplishments

•Employee of the Month Awards at United Parcel Service
•Perfect Attendance Award at United Parcel Service
•Top Membership Sales at Philadelphia Zoo

About Author

Carl Roughsedge is Director of www.e-Moonlighting.co.uk which provides marketing and graphic design to small and medium businesses around the World.

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RECENT TRENDS IN RECRUITMENT IN RETAILING

                                INDUSTRY

“Its not the strongest of the species and not the wisest that survice, but the ones that are most responsive to change.”

–     Charles Darwin

“Retail – What lies Beneath

          Of the people, by the people, for the people.”

Retailing is a fascinating, people oriented business, based on service to consumers.  It operates in an environment of attractive products and helpful services.  Wherever you turn in retailing, you can find something interesting to look at, to explore, and often to purchase.  We live in an age that is rich with products and services for most people to buy.  Products are goods grown or manufactured and available for sale; services are benefits or satisfactions that improve the appearance, health, comfort, or peace of mind of their users.  

It is easy to take for granted the impact retailing has on a nation’s economic growth.  In fact, retailing has made a significant contribution to the economic prosperity that we enjoy so much.  The nations that have enjoyed the greatest economic and social progress have been those with a strong retail sector.  Retailers have become valued and necessary members of society.  Although some may argue that we have too many retailers with too many stores operating today, we must not forget the social benefits that “over storing” provide an economy.  Some of the benefits that a vibrant retailing sector provides are easier access to products, having to settle to a second or third choice less often when shopping for a particular product, greater customer satisfaction, and higher levels of customer service.

What is Retailing?

Retailing consists of the final activities and steps needed to place merchandise made elsewhere in the hands of the ultimate consumer or to provide services to the consumer.

The Nature of Change in Retailing

                        Retailing is not staid and stable; rather it is an exciting business sector that effectively combines an individual’s skills to make a profit in an ever-changing market environment.  That is why some retailers are successful and others, who are either unwilling or unable to adapt to this changing environment, fail.

                                  Behaviour of

                                  Consumers

Socio –

Economic                                                   Behaviour

Environment                                                  

RetailFirm

of

                                                               Competition

State of                                                         

Technology                                                 Behaviour

                                                                      Of

                                                                      Channel

                                  Legal and

                                  Ethical System

External Environmental Factors Affecting Retail Firms

 What is involved in a Retailing Career?

                        In the long run, a retailing career can offer salary comparable with other careers, definite career advancement, and geographic mobility.  In addition, a career in retailing incorporates the knowledge and use of all the business activities or disciplines – accounting, marketing, finance, human resources, etc. Besides, in retailing “no two days are alike; each offers its own set of opportunities and problems.”  The prerequisites for the success in retailing besides hard work include analytical skills, creativity, decisiveness, flexibility, initiative, leadership, organization, risk taking, stress tolerance, perseverance and enthusiasm.  Though these are important, but it is especially important for the retail manager to work at developing an attitude of openness to new ideas and a willingness to learn because the market is always changing.

Planning for Human Resources

                        The role of administrative management is to acquire, maintain and control of retail resources.  One of the most important resources of all the other is human resources.  Human resources make things happen.  After all, customers don’t care who owns a retail store, they just want their questions answered, their problems solved, and their money for their purchases taken by the “first person they see.”  For many retailers, labour productivity has been declining over the past two decades.  These retailers appear to be caught in a vicious circle in which the relatively low wages that they offer salespersons have attracted low-quality employees, which tends to perpetuate the low-wage-low-quality cycle.  Not all retailers are in this vicious circle; many have gotten out by investing time and money in their employees.  

                        The hired human resources must be empowered.  Empowerment simply means that the employee has the “power to make things right for the customer.”  An empowered retail employee seeks to understand the customer’s problem, desires to develop a relationship with the customer, understands the value of customer loyalty and is encouraged by management to solve the customer’s problem.

                        The profit impact of empowering employees in retailing is dramatic.  Before being able to empower their employees, retailers must first decide what human resources will be needed to achieve their firm’s goals and objectives.  Next, retailers must make sure that only the right types of employees are hired, that they are managed properly, and that they are fairly compensated for their efforts.  Of all the activities recruitment is important for retailers to be successful.

Recruitment

                        Recruitment is an important part of an organization’s human resource planning and their competitive strength. Competent human resources at the right positions in the organization are a vital resource and can be a core competency or a strategic advantage for it.

The objective of the recruitment process is to obtain the number and quality of employees that can be selected in order to help the organization to achieve its goals and objectives. With the same objective, recruitment helps to create a pool of prospective employees for the organization so that the management can select the right candidate for the right job from this pool. Recruitment acts as a link between the employers and the job seekers and ensures the placement of right candidate at the right place at the right time. Using and following the right recruitment processes can facilitate the selection of the best candidates for the organization.

In this competitive global world and increasing flexibility in the labour market, recruitment is becoming more and more important in every business. Therefore, recruitment serves as the first step in fulfilling the needs of organizations for a competitive, motivated and flexible human resource that can help achieve its objectives.

According to Edwin B. Flippo, “Recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organisation”.

Recruitment Needs are of Three Types

v     PLANNED

i.e. the needs arising from changes in organization and retirement policy.

v     ANTICIPATED

Anticipated needs are those movements in personnel, which an organization can predict by studying trends in internal and external environment.

v     UNEXPECTED

Resignation, deaths, accidents, illness give rise to unexpected needs.

Purpose and Importance of Retailing

Ø      Attract and encourage more and more candidates to apply in the organization.

Ø      Create a talent pool of candidates to enable the selection of best candidates for the organization.

Ø      Determine present and future requirements of the organization in conjunction with its personnel planning and job analysis activities.

Ø      Recruitment is the process which links the employers with the employees.

Ø      Increase the pool of job candidates at minimum cost.

Ø      Help increase the success rate of selection process by decreasing number of visibly under qualified or overqualified job applicants.

Ø      Help reduce the probability that job applicants once recruited and selected will leave the organization only after a short period of time.

Ø      Meet the organizations legal and social obligations regarding the composition of its workforce.

Ø      Begin identifying and preparing potential job applicants who will be appropriate candidates.

Ø      Increase organization and individual effectiveness of various recruiting techniques and sources for all types of job applicants.

Ten-step Programme for sensible Recruitment

ü      Segment the target audience and direct the recruiting message to that audience.

ü      Use messages that sell.  Analyze what the candidates want and try and meet those needs.

ü      Make it easy for candidates to explore the opportunities being offered to them by facilitating, among other things, the ease of accessing applications and gathering information.

ü      Treat the candidate like a customer, for he is, in fact, shopping for a job with you.

ü      Never send a desperate message regardless of the urgency of the vacancy.

ü      Work with others to achieve your goals.

ü      Know what your competitors offer and be prepared to define your unique competence vis-à-vis that of a competitor.

ü      Company should never be scared to be imaginative or creative.  Candidates respond quite positively to unique and appealing messages.

ü      Don’t try just one source or method.  Use a variety of options to attract the best talent.

ü      Be persistent and patient while working towards your goals.

Recent Trends in Recruitment

The following trends are being seen in recruitment:

A) RECRUIMENT PROCESS OUTSOURCING (RPO)

In India, the HR processes are being outsourced from more than a decade now. A company may draw required personnel from outsourcing firms. The outsourcing firms help the organization by the initial screening of the candidates according to the needs of the organization and creating a suitable pool of talent for the final selection by the organization. Outsourcing firms develop their human resource pool by employing people for them and make available personnel to various companies as per their needs. In turn, the outsourcing firms or the intermediaries charge the organizations for their services.

RPO is a form of business that is processed forms various business resources for cost effective purpose.  It is a BPO in the field of human resource management and selection procedure.  In this employer, outsource their non-core jobs like recruitment activities to an external or third party service provider.  This involves whole process of recruitment in a channel wise and step by step procedure.

RPO is very different from staffing process in its proceedings.  In RPO, the whole process is owned and controlled by the same organization but in staffing process it is controlled by the service buying and completing it.

Advantages of outsourcing are:

·        Company need not plan for human resources much in advance.

·        Value creation, operational flexibility and competitive advantage

·        Turning the management’s focus to strategic level processes of HRM

·        Company is free from salary negotiations, weeding the unsuitable resumes/candidates.

·        Company can save a lot of its resources and time.

·        Economies get boosted through outsourcing recruitment processing.

·        Handles database of candidates’ profile, total recruitment tools investments and networking.

B) POACHING / RAIDING

“Buying talent” (rather than developing it) is the latest mantra being followed by the organizations today. Poaching means employing a competent and experienced person already working with another reputed company in the same or different industry; the organization might be a competitor in the industry. A company can attract talent from another firm by offering attractive pay packages and other terms and conditions, better than the current employer of the candidate. But it is seen as an unethical practice and not openly talked about. Indian software and the retail sector are the sectors facing the most severe brunt of poaching today. It has become a challenge for human resource managers to face and tackle poaching, as it weakens the competitive strength of the firm.

C) E-RECRUITMENT

            The buzzword and the latest trends in recruitment is the “E-Recruitment”. Also known as “Online recruitment”, it is the use of technology or the web based tools to assist the recruitment process. The tool can be either a job website like naukri.com, the organization’s corporate web site or its own intranet. Many big and small organizations are using Internet as a source of recruitment. They advertise job vacancies through worldwide web. The job seekers send their applications or curriculum vitae (CV) through an e-mail using the Internet. Alternatively job seekers place their CV’s in worldwide web, which can be drawn by prospective employees depending upon their requirements.

Many big organizations use Internet as a source of recruitment. E- Recruitment is the use of technology to assist the recruitment process. They advertise job vacancies through worldwide web. The job seekers send their applications or curriculum vitae i.e. CV through e mail using the Internet. Alternatively job seekers place their Curriculum Vitae’s in worldwide web, which can be drawn by prospective employees depending upon their requirements.

The internet penetration in India is increasing and has tremendous potential. According to a study by NASSCOM – “Jobs is among the top reasons why new users will come on to the internet, besides e-mail.” There are more than 18 million résumé’s floating online across the world.

The two kinds of e- recruitment that an organization can use is –

ü      Job portals – i.e. posting the position with the job description and the job specification on the job portal and also searching for the suitable resumes posted on the site corresponding to the opening in the organization.

ü      Creating a complete online recruitment/application section in the companies own website. – Companies have added an application system to its website, where the ‘passive’ job seekers can submit their resumes into the database of the organization for consideration in future, as and when the roles become available.

Resume Scanners: Resume scanner is one major benefit provided by the job portals to the organizations. It enables the employees to screen and filter the resumes through pre-defined criteria’s and requirements (skills, qualifications, experience, payroll etc.) of the job.

Job sites provide a 24*7 access to the database of the resumes to the employees facilitating the just-in-time hiring by the organizations. Also, the jobs can be posted on the site almost immediately and is also cheaper than advertising in the employment newspapers. Sometimes companies can get valuable references through the “passers-by” applicants. Online recruitment helps the organizations to automate the recruitment process, save their time and costs on recruitments.

Online recruitment techniques

·     Giving a detailed job description and job specifications in the job postings to attract candidates with the right skill sets and qualifications at the first stage.

·     E-recruitment should be incorporated into the overall recruitment strategy of the organization.

·     A well defined and structured applicant tracking system should be integrated and the system should have a back-end support.

·     Along with the back-office support a comprehensive website to receive and process job applications (through direct or online advertising) should be developed.

Therefore, to conclude, it can be said that e-recruitment is the “Evolving face of recruitment.”

Advantages of e-recruitment are:

o    Low cost.

o    No intermediaries

o    Reduction in time for recruitment.

o    Recruitment of right type of people.

o    Efficiency of recruitment process.

Conclusion

                        India’s one billion populations make the country the second largest in the world in terms of population which is the very basis for successful organized retailing.  We should take heart from the fact that most of the world’s successful retail stories in the developed as well as in the developing countries have shaped up in small towns and villages.  These have not only proved as independent profit centers but have also brought gainful opportunities and success for all.  India’s Retailing industry has seen some hectic activity and growth in the last five years.  In 2008, retail sales in India could top one billion dollars ($1 bn.) a day ($365 billion per year) according to a study released by ASSOCHAM.  Thus it is required for the retailers to go ahead with the proper recruitment policy for recruiting the employees for their firms.

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Help answer the question about retail sales techniques

In clothing retail, what is the best up sale technique?
I've just started a retail position in a clothing store, I'm only seasonal for the holidays, but I do know there is room for one person to stay on after the holidays and I want to make sure it is me. I've also never worked in clothing before…. my question is, how can I be a better associate in clothing and what is the best way to up sale?

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