Online shoppers will spend over £19.4bn this year alone according to a report by Verdict Consulting published in 2008. When we consider that in 2003 this figure was just under £5bn, we can see just how important online retail has become and the potential rewards this offers for retailers.
Many traditional retailers view the internet as [...]
Sales training is a great way of improving the techniques that your sales staff use to seal a deal. Salesmen tend to perpetuate the myth that training cannot be taught. They treat sales like a dark art that can only be conquered by an elite few. Although it is definitely the case that sales can [...]
The news media would have you believe the current economic downturn or recession is the end of the world as we know it. Parallels are already being drawn to the Great Depression, while some would argue that the economic woes of the 70s and 80s would be a closer analogy. For those involved in business, [...]
Sales promotion is one of the most measurable and directly effective marketing techniques. Sales promotion offers tangible rewards or the opportunity to receive tangible rewards in return for a given action or a change in purchasing behavior. It is a marketing technique that encompasses a wide range of tactics including loyalty promotions, trade incentive schemes, [...]
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