Over the years, the internet has become a cyber market place in which people from all over the world, of different cultures, backgrounds, age, and experience can come together to sell products of all kinds to their target market. Whether the product is freeware or an e-book about a particular topic, you as an internet [...]
Many people are often confused with the words marketing and advertising. Marketing and advertising are two closely linked factors of an organization.
The basic difference between marketing and advertising is that advertising is a key element of marketing. Marketing includes all basic functions of promotions and advertising is one of them.
Marketing:
In simple terms, marketing is a [...]
Nearly every town in the world has a newspaper. Simple ads will get notice from the customers that you need. These ads work great if you are offering a special or package deal. If you want to move some of the hair-care products on your shelves then run an ad offering a percentage off of [...]
Do you daydream about loan officer marketing that gets you on every realtor’s speed dial? It is easy once you realize your strategy does not need to follow the tried-and-true path of ego-deflating cold calls and low referrals. Nor does it require big bucks – just a different, creative plan for keeping your name on [...]
When marketing your practice, as well as designing your brochure, web site, business card, flier, advertisement, or other marketing effort, we recommend investing the time and effort needed to effectively address all these tips. Not one of them can be omitted.
Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF
What looks good to you is not [...]
It’s hard to be a loan officer sometimes, although I really love my job. It is simply hard because I really want the people to come to me when they need something, and I want to be the one that they are getting their loans from. However, there are lots of loan officers, and some [...]
If I asked you what the most valuable thing you will ever own in your massage career, would you be able to tell me?
Whenever I ask this question to massage therapists (who have not yet heard my answer), no-one ever gets it right. The 2 most common answers I get as being the most valuable, [...]
Marketing and marketing strategies are the crucial part of the business process that needs careful planning. You may have created a marketing plan by now but some new things may come up along the way that your business schedule becomes so busy. Luck may come your way by the week or this month that you [...]
In the twenty-five years that I have been assisting a broad range of technology companies with their marketing communications campaigns, I can safely say that there are several fundamental marketing communications rules and strategies that apply, regardless of the industry or business.
Businesses – particularly technology companies in general and manufacturers specifically – face the daunting [...]
I can remember my first exposure to Burma Shave signs. I must have been all of maybe six or seven. I was in the back seat of my Dad’s massive 1950 Buick. As I peered out of the back seat window I would wait in anticipation for the next series of signs as we whizzed [...]