Five Suggestions for Being Committed to Sales
When reading or speaking about successful salesmen and saleswomen, we often hear the same words repeated over and over: dedicated, charismatic, ambitious, hard-working, committed, etc. Whether you pursue all of these or maybe just a combination of these traits, success is probably something with which you are quite familiar. We’d like to focus this article on just one of those factors listed above: commitment. Without commitment, short-term success is not guaranteed; without commitment, long-term success is virtually impossible.
Commitment helps produce the focus necessary to generate the resources and time to accomplish goals. Constantly communicating to your employees, clients and shareholders that your team is committed to accomplishing goals creates energy, enthusiasm and a spirit of teamwork organized around measurable results. The following are some suggestions to create and sustain long-term profitability for your company.
1. Build a strong reputation. Your company’s reputation (and yours alone) is your most valuable asset, and you have total control over what you create. Reputations are dynamic and everyone in your organization is responsible for maintaining it to the standards that have been defined by your core values. One bad thing can destroy years and years of good will with customers and employees. The most profitable companies have the highest percentage of repeat customers and those loyal customers are cultivated through a strong reputation.
2. Stick to core values. Every organization should have well-defined core values that serve as their guiding light. These values should be woven into every aspect of your organization and all company policies, procedures, and programs should reflect them. On-going communication of these values with your employees, your customers, vendors, and consultants will help make sure everyone is committed to the same values. Core values are the foundation for your organization and should be integrated into every business strategy.
3. Create visionary, innovative strategies. Every company or organization has to have a plan to know where it is going and how it plans to get there. When conducting your strategic planning, make sure your focus is on the short-term but plan for the long-term. Too many companies focus solely on managing the efforts of the short-term revenue goals, and they tend to lose their focus on their long-term targets.
4. Cultivate client/customer relations. Your organization would not exist without your clients, and yet most companies treat this valuable asset so poorly it is a wonder they still have any business at all. A commitment to developing long-term customer relations should always be a core value for your organization.
5. Always be proactive. Adopting a proactive strategy saves time, energy and creates great rapport and trust with employees, customers/clients, vendors and the community. Typically, being reactive is only prolonging the inevitable – and doing so will result in higher costs, lower productivity and lost valuable customer/clients relations. Building your reputation on “doing right” rather than “being right” will almost always lead to increased profitability.
Business is one of the most challenging and exciting career fields, and business can also be fun. Being committed to the success of you and your company is imperative in order to be a rock star in the business world.
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How Do I Become A Better Salesperson?
I work in retail (At Hot Topic) and because I am still in school, I only work about 1 or 2 days a week; the rest of my co-workers, however, are all over 18, so each of them typically work 5+ days a week. As I don't have as much practice as them (I have only been working there since December '08) and don't have a chance to get a whole lot better because I am working such limited hours, what are some quick ways to better my sales techniques? What qualities or sales points would entice you most to buy something from someone? All help is greatly appreciated!!!