Entertaining Your Retail Customers
Historically speaking, retailing is the means of getting the product from the manufacturer to the consumer. The only place for consumers to buy products they needed was in a retail store. The harsh reality is that if you view your store from this historical perspective you are probably doomed to fail. Modern consumers have many other options for buying products that they need. You can probably imagine many ways that your customers could get the products you carry through a different channel and at a price lower than what you can charge. To keep business, you need to compete on more than just price.
Small retailers have the ability to provide better service than these competitors. There is a well-known department store that has build their brand on what might be considered an unreasonable level of service: customers can return anything for any reason. This store has been known to give refunds for items they don’t even stock which customers have purchased at other stores! They have even been known to purchase items they don’t stock from a competitor’s store and deliver it to customers.
Specialty retailers are often successful when they offer products that require complementary services, for example: a men’s store can offer alterations, a ski shop can adjust and edge skis, or art studios can sell framing. Adding a service element to your retail store is a lethal weapon you can use to beat mass merchant stores.
If there is one simple tip to improve service, increase stock turnover, and decrease employee expense it’s as simple as this: eliminate your back stock and don’t have a stock room. You should have a designated receiving room and merchandise should go straight from there to the sales floor. Stock rooms do not showcase merchandise, and they force employees to handle products twice. If you need an example of why this method works so well, look at Wal-Mart, where this technique has allowed them to out-pace all of their competitors. Although this may not be applicable to every business, the exceptions are few and far between.
The way your sales staff interfaces with customers is an incredibly important issue when you offer services in addition to just the products you sell. Untold numbers of customers are lost by businesses whose sales staff is rude, inattentive or uninformed. Starbucks didn’t happen to hire the nicest people in your neighborhood by accident, they make it a priority to train and retain a good staff at every store they operate.
Consumers typically purchase products from retail locations not because they feel like they can get better prices or quality from retail stores, but because they enjoy the act of “going shopping.” Malls provide people with a sense of excitement, socialization and action. If you provide your customers with a comfortable environment, and a more enjoyable experience than they would get with a chain-store competitor or by using the internet to shop from home, you will be rewarded with increased business.
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From Domingo’s “Most Underrated”. Lyrics: Intro: I see alot motha fuckas talk about gettin money Ha! all my life I’ve seen niggas talk rich and cry broke I know some of you niggas is starving you know the industry fucked up right now record sales in the toilet executives scared to lose thier jobs Verse1: You can never hide the truth from Immortal technique niggas is happy to sell a hundred thousand in the first week and retailers is right there watching you moving extortion Co-op a dollary …
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Jason M Wolf
1009 Barker Rd,
Sharon Hill, PA 19079
Phone: 484-953-0174
JWolf0825@yahoo.com
Hotel and Casino Management:
Sincere, loyal and dedicated individual who has a great deal of ambition. Although I have little experience in the hospitality industry, willing to learn new job traits and always looking for a challenge. Very easy to work along with others, while also working efficiently on my own. Overall, I am seeking a position where I can develop and excel while giving my best to an employer. Looking to work within a very well known and respected hotel and casino to work my way up to management.
Professional Background:
• United Parcel Service
Oct 2007 – Present
March 2006 – July 2007
Package Handler
Philadelphia, PA 19153
•load and unload air containers
•load and unload trailers
•handle hazardous packages
•light supervision
• Philadelphia Zoo
Mar 2007 – Aug 2007
Membership Sales
Philadelphia, PA 19104
•Provide Customer Service
•Advise guests
•Conduct sales presentations
•Demonstrate goods or services
•Identify best product for customer's needs
•Use sales techniques
• BJ's Wholesale Club
May 2007 – Mar 2007
Cashier and Sales
Springfield, PA 19064
•Provide Customer Service
•Receive and disburse money
•Operate a cash register
•Verifying Memberships
•scanning merchandise and accepting various forms of tender
EDUCATION:
• High School Diploma
Apr 2009 – May 2009
Continental Academy
Miramar, FL 33025
•GPA: 3.78
•High School Diploma in Core Studies
SKILLS:
• sales
• retail
• warehousing
• shipping
• supervision
• customer service
REFERENCES:
Available on request.
About Author
G.A. Wright specializes in high-impact store closing sales that produce big increases in sales volume and attract big audiences. Check out our website for more information: http://www.gawrightsales.com
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